How to Easily Tell Which Fashion Brands Are Ethical and Sustainable

Do you ever wonder if your fashion choices align with your values?

You’re not alone. The fashion industry, as dazzling as it seems, has a not-so-pretty side – pollution, waste, and human rights abuses. Without doing hours of research on every brand, how can you know which brands are ethical and sustainable and which to avoid? Enter Good On You. This game-changing, super informative website and app has all the answers!

The Sustainable Shopping Revolution Begins

We all know that choosing sustainable fashion is important, but how do we navigate the maze of brands, materials, and ethical practices? Think of Good on You as your shopping BFF, giving you the lowdown on which brands are doing good for the planet, people, and animals.

So, What’s Good On You’s Mission?

Good On You was born with a superhero mission – to make sustainable shopping easy for you, me, and millions of fashion enthusiasts worldwide. Their aim? To be the best, most trusted source for brand ratings, articles, and expertise on ethical and sustainable fashion. Oh, and they’re on a mission to save the planet, too!

Who’s Behind the Curtain?

Good On You was founded in Australia in 2015 by a group of passionate folks – campaigners, business professionals, sustainability experts, and tech wizards. Today, they’re a global squad spread all over the world, united by their commitment to a better future through fashion.

Why Should You Care About Good On You?

We all want to shop ethically, but it’s like finding a needle in a haystack. With thousands of products, countless sustainability issues, and the ever-present ticking clock, who has the time for in-depth research? We all care about working conditions, animal welfare, and the environment, but we want a convenient way to let our shopping baskets reflect those values.

How Exactly Do They Rate Their Brands?

Transparent Data Sources:

Good On You starts with transparency. They gather data from reliable third-party sources and certifications like the Fashion Transparency Index, Fair Trade, and more. They insist on using publicly available information, holding brands accountable for reporting their impacts accurately. This commitment aligns with consumer rights and supports the United Nations Sustainable Development Goals.

The Most Trusted Methodology:

Good On You’s ratings are comprehensive. They evaluate over 500 data points across 100+ key issues, from raw materials to product end-of-life. Their methodology is rigorous, developed with industry experts, and tailored to brand size. Large brands face stricter standards due to their greater impact.

Key Issues They Rate Brands On:

People: How brands treat workers across the supply chain is crucial. Good On You assesses policies on child labor, worker safety, fair wages, and more.
Planet: The fashion industry’s impact on the environment is massive. Good On You evaluates resource use, waste management, material sustainability, circularity, and environmental policies.
Animals: For those concerned about animal welfare, this rating checks brands’ policies on animal materials and traces their sources.

Good On You’s rating methodology empowers consumers to make informed choices, promoting a more ethical and sustainable fashion industry, one brand at a time.

What Do Their Ratings Look Like?

Each brand is rated on a scale from 1 to 5 for each of the three key issues: people, planet and animals. They are then given an overall rating ranging from “we avoid” to “great.” It could not be easier to check the brands that interest you. The search is done in seconds. No more sifting through articles for hours trying to make a determination.

The Good On You Impact

The beauty of Good On You is its power to harness the choices of millions of shoppers. Every time you choose a brand with a higher rating through Good On You, you’re making a difference. It’s like a ripple effect – when enough people do this, we create a movement for change. Brands that don’t step up their sustainability game will start to feel it in their pockets, and that’s when the real magic happens.

The Future Is Sustainable

So, there you have it – Good On You, the superhero of sustainable and ethical fashion. With their help, you can make fashion choices that reflect your values effortlessly.

By using Good On You, you’re not just changing your wardrobe; you’re shaping the future of fashion. Together, we can turn the tide on pollution, waste, and exploitation. We can create a world where style and sustainability go hand in hand and where the fashion industry is a force for good.

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