Lights, camera, sustainability! As climate change continues to dominate headlines and conversations, it’s not just activists and scientists stepping up – even our favorite entertainment platforms are joining the movement. Netflix, the streaming giant we all know and love, is taking its role in the fight against climate change seriously. In this post, we’ll dive into Netflix sustainability initiatives creating a greener future for entertainment.
Setting Bold Climate Targets:
Just like the plot of a thrilling series, Netflix is setting the stage for a sustainable future. They’ve committed to halving their emissions by 2030 and have even more ambitious plans up their sleeve – they aim to bring their remaining net carbon emissions to zero by conserving and restoring eco-systems to capture carbon. This aligns with the urgency of climate science, emphasizing that now is the critical time to take action.
Lights, Camera, Decarbonization:
In the entertainment world, producing films and series has traditionally been powered by fossil fuels, contributing significantly to emissions. However, Netflix is rewriting this script by adopting a comprehensive strategy. They’re all about “Optimizing, Electrifying, and Decarbonizing” (OED).
Energy Efficiency:
Netflix is looking to maximize energy use efficiency across its operations. Efficiency is not only eco-friendly, but it’s also a smart business move. They are constantly looking for ways to conserve energy on set. On wrap, they review other changes they could have made to make the set greener.
Electrifying Vehicles:
Say goodbye to those gas-guzzling production vehicles. Netflix is embracing electric cars, trucks, and vans, drastically reducing emissions. This transition to electric vehicles is not only a win for the environment but also brings many positive effects. By opting for electric vehicles, Netflix is reducing air and noise pollution on set, creating a more pleasant and sustainable working environment for the crew.
Clean Mobile Power:
Diesel generators, be gone! Netflix is exploring alternatives to these energy-intensive devices widely used in the entertainment industry. Netflix has received complaints in residential neighborhoods about the noise and emissions from gas generators. By implementing electric generators, they cut the sound and emissions to zero.
Hybrid Power:
Hybrid units are also in use. These combine a battery pack with a backup generator and solar panels. The unit powers off the battery to a certain level, and then the generator restarts, recharges the battery, and shuts off again restarting the cycle.
Hydrogen Power:
Netflix is increasing the use of hydrogen-powered generators. The only exhaust released from hydrogen units is water.
Renewable Energy:
The future is brighter with renewable energy. Netflix is ramping up using clean electricity and fuel to power its productions. They are implementing solar panels and running localized electric grids.
Nature-Based Carbon Solutions:
Remember those characters who save the day? Well, in this sustainability story, nature takes the spotlight. Netflix isn’t just cutting its emissions – it’s investing in nature-based carbon solutions to capture and retain carbon. This aligns with guidance from research institutions that emphasize the importance of protecting, managing, and restoring nature alongside emission reductions.
Lights, Camera, Sustainability Representation:
Entertainment has the power to shape opinions and spark conversations, and Netflix is harnessing that power to shine a spotlight on sustainability. They have curated a collection of over 200 films and series that tackle climate issues and highlight hopeful solutions. Whether through “green premise” titles like “Don’t Look Up” or subtle nods to sustainability in character traits and settings, Netflix is weaving sustainability into its content. In fact, Netflix reports that 70% of members, 165 million households, watched at least one show in 2022 that helped them better understand the climate crisis.
Collaboration and Industry Leadership:
Netflix is no longer just a streaming platform; it’s become an industry leader in sustainability. By aligning its operations with climate science, Netflix sets the bar high for other companies. This commitment drives progress toward their own ambitious goals and sends a powerful message to suppliers that sustainability matters.
Learn More:
Netflix recently released its Environmental Social Governance Report 2022 that you can read here. Watch more about Netflix sustainability efforts below:
As we binge-watch our favorite shows and films on Netflix, we can now appreciate their efforts behind the scenes to create a sustainable future. From setting bold climate targets to weaving climate issues into their content, Netflix sustainability initiatives are rewriting the script on entertainment’s influence. Netflix is a prime example of how even the entertainment world can play a crucial role in the fight against climate change. So, as we hit “continue watching” on our screens, let’s also hit play on a greener tomorrow. After all, sustainability is the true cliffhanger of our time.
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